Stones Throw Records and the Resource Advantage Theory – Competitive Marketing Strategies 563

This is a copy of an assignment I did for my Competitive Marketing Strategies unit that’s part of my coursework. The assignment asked to choose a current marketing strategy and how it fits in within Sheth’s Resource Advantage theory. There’s quiet a few references in there, ranging from hip-hop sales figures, the R-A theory, co-branding references and Brainfeeder and Stones Throw articles/interviews. Could be a good starting point for any assignment that deals with hip-hop and/or the label (love their music btw).

Ah yes, final mark for the assignment was a High Distinction, so yeah, very happy with it.

And it goes without saying – say no to plagiarism! I’ve put it up here mainly because of the reference list. Don’t use it as a free pass from doing work.

Posted on Thursday, January 6th, 2011 at 9:17 PM. Filed under: My Work Tags: Brainfeeder, Co-branding, Hip-Hop, marketing strategy, Music, Resource Advantage Theory, Stones Throw Records, uni work RSS 2.0 feed.

2 Responses to “Stones Throw Records and the Resource Advantage Theory – Competitive Marketing Strategies 563”

1. Ben says:

   April 23, 2013 at 6:56 PM

   Thanks, its hard to find ‘academic’ references regarding instrumental hip-hop albums such as Donuts. Nice article.

   Reply
   • michalnapora says:

     May 2, 2013 at 1:30 PM

     Thanks for the read and comments Ben. Glad it could be of some use.

     I agree man, it’s hard to find academic references for Hip-Hop albums such as Donuts, LA, etc. You’re kinda forced to use “traditional”/more popular hip-hop as a reference. But keep digging – I’m sure you will find something.

     Let me know how your assignment goes, and post a link to it – would love to have a read.

     Reply