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Stones Throw Records and the Resource Advantage Theory – Competitive Marketing Strategies 563

This is a copy of an assignment I did for my Competitive Marketing Strategies unit that’s part of my coursework. The assignment asked to choose a current marketing strategy and how it fits in within Sheth’s Resource Advantage theory. There’s quiet a few references in there, ranging from hip-hop sales figures, the R-A theory, co-branding references and Brainfeeder and Stones Throw articles/interviews. Could be a good starting point for any assignment that deals with hip-hop and/or the label (love their music btw).

Ah yes, final mark for the assignment was a High Distinction, so yeah, very happy with it.

And it goes without saying – say no to plagiarism! I’ve put it up here mainly because of the reference list. Don’t use it as a free pass from doing work.

2 Responses to “Stones Throw Records and the Resource Advantage Theory – Competitive Marketing Strategies 563”

  1. Ben says:

    Thanks, its hard to find ‘academic’ references regarding instrumental hip-hop albums such as Donuts. Nice article.

    • michalnapora says:

      Thanks for the read and comments Ben. Glad it could be of some use.

      I agree man, it’s hard to find academic references for Hip-Hop albums such as Donuts, LA, etc. You’re kinda forced to use “traditional”/more popular hip-hop as a reference. But keep digging – I’m sure you will find something.

      Let me know how your assignment goes, and post a link to it – would love to have a read.

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