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Posts Tagged ‘app’

Microsoft Kinect as an interactive marketing tool; VIVID 2011 MCA interactive building projection

Have a look at this video of Sydney’s Museum of Contemporary Art interactive building projection. Created by Spinifex Group, the idea behind this installation is quite simple – thanks to the Kinect, passers by are able to throw and splash virtual paint onto the MCA building, creating their very own contemporary pieces.

I believe that the Kinect has a huge potential to be used as a marketing/advertising tool, and in the next few years we will see some truly amazing applications being developed for it. With Microsoft pretty much making the Kinect an open source utility, it’s just a matter of time before we see this device as a backbone for more interactive branded experiences, and not just when you’re out-and-about. Imagine hoping onto Xbox Live Arcade, opening your favourite online clothing store page, flicking through some virtual clothes racks, picking-out the pants and jumper that you like, trying them on, and move around in them and see how you look, all in the comfort of your own living room.

It could turn the mirror into a thing of the past.

Level Up, Health +1: How gamification can be the basis of a smoking cessation tool – Net 504

Link to my Conference PaperAs part of my Internet Studies, I had to write a conference paper on the subject of Social Networks and Online Communities. At the time, I was (and still am) fascinated by the theory of gamification – the idea of solving real-life problems using mechanics and designs inspired by computer games. I ended-up presenting a concept for an iPhone/mobile app that can help people quit smoking cigarettes using the theory of gamification (click on the logo to head straight there).

Final mark for this paper was 78%, and the main loss of marks was due to my writing style; the lecturers expected academic writing, while I chose to go for more of a personal story. I love the good-old TED talks, and I just couldn’t help myself from trying to emulate some of the speakers from these conferences. I felt that by giving a more personal touch to the paper, the reader could identify and feel what I feel, making them more immersed the idea that I was presenting.

I believe that this concept could really help a lot of people. I’m actually trying to get this idea of the ground, and turn it into reality. Will keep you posted how it all goes…

How to create a QR Code

A little ‘How to’ guide on making your own QR codes.

Click here for the guide (straight from Mashable.com – one of my most-often visited sites).

Marketing promo of January 2011 – Flying Lotus ‘Augmented Reality’ app

On January 12, I received an email and noticed a Facebook notification from Warp Records about their new Trigger Webcam app for the Flying Lotus ‘Cosmogramma’ album. To complement the release, Warp decided to give away some of the album’s out-takes and remixes for free. It rewarded those that bought the original album (on vinyl, CD or mp3), as the only way of obtaining the free material is by ‘unlocking’ it through an app using the album’s original artwork.

Since the whole experience is rather fun, you just can’t help to think how awesome FlyLo and Warp is. Not only is this app encouraging fans to purchase physical and legal downloads of music, it also encourages people that already have the album/product/brand to pick it up, hold it in their hands, and spend some time with it. Pure genius if you ask me…

Anyway, I was so impressed with the positive feedback that this app generated, I decided to save the Facebook announcement and it comments as a pdf – it’s three days of users going nuts and sharing info/download tips with themselves (you can download the pdf here).

Check out the app website and the app developer’s blog to see how it all works.