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If you like Internet personalities and/or Internet culture, then this little (under 10min) doco will be right up your alley.
It tells the story of ReplyGirl – a rather saucy-looking (you have to say “saucy” like a crooner for it to work) entrepreneur that used her god-given gifts to make some money on/of YouTube. She also created a bit of a “hoo-ha” (you have to say “hoo-ha” like Al Pacino for it to work) on the Internet, splitting the opinions of people on it in two.
So sit back, and enjoy the show (you can say that anyway you want for it to work).
Credit to VICE for making this doco.
Summary: A neuroscience study on how the brain processes strong human values and beliefs, and how it behaves once money comes into play. It’s interesting to see the decisions that the brain makes once those “core and sacred” values are affected with financial rewards. In a nutshell – this is a neuromarketer’s “wet dream”.
I want to share this short documentary I found about a character that I never knew I still love so much. At one stage, this guy was the number one “Most Recognisable” character in America, beating Mickey Mouse, Donald Duck, and his arch nemesis, Mario. He was the hero that every kid followed, and even me here in Australia, I couldn’t help not to be swept into his cult. I’m talking about Sonic the Hedgehog.
I recently came across Sonic the game while browsing around in the Android market. For a cent shy of a dollar (99 cents for those that don’t like to subtract), I was able to re-live all my childhood memories right on my new Motorola RAZR mobile phone. Now this part, this part right here, this is the kicker – it actually worked. Playing that game on my phone did really bring back a lot of the memories that I had, and you know what, they were really, really good and happy memories. As a kid, I loved Sonic and Sega, and being an only child, I smashed that game as much as I could. It was my release, my adventure, and I was so happy to have experienced it. Was I “marketingally” brain-washed? Maybe. To be honest, I don’t really care – the game was awesome.
After spending some time with the game, I ended-up doing a bit of research and reading on Sonic. While hunting for info, I came across this short documentary by Game Tap. The doco talks about how the character got created, why it was created, and what was the character supposed to represent. As a kid, I never knew this, but Sonic (the game and the character) were part of Sega’s marketing ploy to get one over its rival Nintendo; it wasn’t just a game, it was a marketing strategy as well. The marketing team had a lot to say on how Sonic should look, feel, and act, but at the same time, they treated him with lots of love, care, and respect. The head of marketing/design over in the US even went as far as calling herself Sonic’s “mum”, which I can understand and totally relate with.
So sit down, relax, and find-out how and why millions of kids around the world fell in love with this game character. Who knows, there might be another one coming from just around the corner, and the pattern of its success could be just like that of Sonic the Hedgehog. Enjoy!
Author: Mark Woerde
Published by: Letsheal.org
“The goal of this book is to inspire you and give you the tools to un- leash the huge potential of Prosocial Brands. Forget about those typical ad-industry awards… focus on something bigger (like, say, the Nobel Prize) and you’ll be amazed how inspired your work will be.”
“Where in the past branding has seemed mainly focused on fulfilling hedonistic individual needs, it’s gradually becoming clear: people are waiting for brands to facilitate them to help others. And, in doing so, these so-called ‘Meaningful Prosocial Brands’ help fulfill a basic, strong and growing need: the need to live a meaningful life.”
“The recent financial crisis left many reevaluating capitalism and its role in our society. The old capitalist credo, “survival of the fittest” is gradually giving way to a stronger, bolder and, indeed, fitter counter: “survival of the kindest”. Profit maximization alone is no longer a sustainable motive as people are asking for more and better from the companies they choose to buy from.”
As part of my Internet Studies, I had to write a conference paper on the subject of Social Networks and Online Communities. At the time, I was (and still am) fascinated by the theory of gamification – the idea of solving real-life problems using mechanics and designs inspired by computer games. I ended-up presenting a concept for an iPhone/mobile app that can help people quit smoking cigarettes using the theory of gamification (click on the logo to head straight there).
Final mark for this paper was 78%, and the main loss of marks was due to my writing style; the lecturers expected academic writing, while I chose to go for more of a personal story. I love the good-old TED talks, and I just couldn’t help myself from trying to emulate some of the speakers from these conferences. I felt that by giving a more personal touch to the paper, the reader could identify and feel what I feel, making them more immersed the idea that I was presenting.
I believe that this concept could really help a lot of people. I’m actually trying to get this idea of the ground, and turn it into reality. Will keep you posted how it all goes…
This is a copy of my pitch for the “Izquerda de la Copia” Reflective Web Media Creation assignment for Web Media 507. The assignment asked to present an idea for a web medium that would illustrate an issue from the unit in a way that anyone can understand and engage with it (meaning: in layman terms).
I wanted to create a funny, yet informative, video on the current copyright and illegal file sharing debate that is doing the rounds at the moment. Inspired by the “Downfall” internet meme, I created my own “foreign language” parody; I took scenes out of the Spanish-dubbed Oceans 11 movie, added my own English subtitles, flipped over the storyline, and created a trailer for a movie about a man trying to change the current music and movie industry stance on copyrighted material.
The lecturer loved the idea. However, at the time I didn’t have the script ready (I just visualised it in my mind), so the final grade for the pitch was 78%.
The final video/project can be found here.
Wealth without work
Pleasure without conscience
Knowledge without character
Commerce without humanity
Worship without sacrifice
Politics without principle
Rights without responsibilities
Check out this free-to-view documentary entitled Marketing of Madness: Are We All Insane? – it’s an interesting look into the current psychiatric drug industry. Now, I find this documentary to be particularly biased; it’s very anti-drug and anti-psychiatry. I believe that everything has its time and place, and although I do agree that psychiatric drugs are a crutch, but sometimes we do need crutches for support.
The doco goes into the history of the industry and the effects of these substances on the human mind, but about half-way through it, it discusses some of the advertising, branding, and public relations techniques that these companies engage in to promote their products. It certainly has a lot of great information in here, but I would be a bit cautious in terms of some of the statistics they present – a double check and more research is definitely recommended by yours truly.
It’s a great tool to get you started, and an interesting watch too. However, the voice-over artist and the background music can get a bit annoying after a while.
The following article talks about the sudden rise in popularity, and consumption, of new specialty drinks that are in the same vein as Red Bull and Mother, but with the opposite effect; their aim is to relax, rather then to energise. It seems that the latest consumer trend is to chill-out, not to buzz all night.
The following is a copy of my GMC 640 written assignment. I’ve decided to write about podcasts, and how they can be used as a marketing tool. The assignment talks about what is a podcast, the people that use (and how they use) podcasts, how they’re done (and how to do them well), and finally, how to promote podcasts. I wrote this assignment at a time when I was really excited about podcasting; I’ve discovered a lot of great music, topics and tid-bits of info from them, and I’m still a firm believer that a great podcast can really add value to the consumer and the brand – as long as it’s relevant to both.
I received a High Distinction for this assignment, with the only major criticism being that I didn’t really include an introduction – a valuable lesson learned. Mind you, since the time of writing this (circa 2009), the podcasting game has changed heaps. It’s certainly evolved into a big beast, with thousands of podcasts fighting for listeners ear-time. However, there’s still a lot of references, consumer data, etc that will add value to any podcast related project that you might be working on.
Here is my Learning Journal assignment for one of the hardest, yet at the same time, most interesting units I ever took part in – Strategic Business Planning 615. The idea of the assignment was to write some thoughts on some of the issues that we’ve touched upon in this unit; cases, personal observations and/or experiences that stood-out for us during the semester (almost like a journal one might say :)).
I’ve covered a few topics in here; my views on business strategy/strategies, my personal brand development, External Factor Analysis Summary (EFAS) of my cigarette habit, the protagonist from the movie ‘Exit Through the Gift Shop‘ and how he links with business strategies, depression and environmentalism. There’s a lot in there, but it all makes one solid cohesive unit.
I ended-up receiving a High Distinction for this, and I must say, if it wasn’t for my lecturer Ron Reagan and his open-mindedness, this could have been marked a lot lower – thank you Ron for allowing my imagination run wild. He is a brilliant lecturer, very understanding and easy to get along with – even though he portrays himself otherwise…
A growing number of music-lovers, unhappy about the way album tracks are enjoyed in a pick-and-mix fashion, have decided to take action. Not content with the “fast food music” download culture, they decided to start a club where the rules are simple – no talking, no texting, and you must listen to every song on the album.