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Posts Tagged ‘consumer behaviour’

How long does it take for a pirated movie to spread on Pirate Bay?

Not long.

 

Interesting Doco: Behind the Reply Girl Phenomenon

If you like Internet personalities and/or Internet culture, then this little (under 10min) doco will be right up your alley.
It tells the story of ReplyGirl – a rather saucy-looking (you have to say “saucy” like a crooner for it to work) entrepreneur that used her god-given gifts to make some money on/of YouTube. She also created a bit of a “hoo-ha” (you have to say “hoo-ha” like Al Pacino for it to work) on the Internet, splitting the opinions of people on it in two.

So sit back, and enjoy the show (you can say that anyway you want for it to work).

Credit to VICE for making this doco.

Research Article: The price of your soul: How the brain decides whether to ‘sell out’

Summary: A neuroscience study on how the brain processes strong human values and beliefs, and how it behaves once money comes into play. It’s interesting to see the decisions that the brain makes once those “core and sacred” values are affected with financial rewards. In a nutshell – this is a neuromarketer’s “wet dream”.

Link to the study: Medicalxpress.com – The price of your soul: How the brain decides whether to ‘sell out’

Facebook Anthropology: The Moocher

Date Published: 13 June 2012

Link: socialmedianews.com.au/facebook-anthropology-the-moocher/

My write-up about a subculture of individuals I found on Facebook. It’s about people that predominantly use FB to win competitions and prizes, and how they impact the online community that they’re within.

This is my first published article. Very proud…

Sonic the Hedgehog; The Documentary

I want to share this short documentary I found about a character that I never knew I still love so much. At one stage, this guy was the number one “Most Recognisable” character in America, beating Mickey Mouse, Donald Duck, and his arch nemesis, Mario. He was the hero that every kid followed, and even me here in Australia, I couldn’t help not to be swept into his cult. I’m talking about Sonic the Hedgehog.

I recently came across Sonic the game while browsing around in the Android market. For a cent shy of a dollar (99 cents for those that don’t like to subtract), I was able to re-live all my childhood memories right on my new Motorola RAZR mobile phone. Now this part, this part right here, this is the kicker – it actually worked. Playing that game on my phone did really bring back a lot of the memories that I had, and you know what, they were really, really good and happy memories. As a kid, I loved Sonic and Sega, and being an only child, I smashed that game as much as I could. It was my release, my adventure, and I was so happy to have experienced it. Was I “marketingally” brain-washed? Maybe. To be honest, I don’t really care – the game was awesome.

After spending some time with the game, I ended-up doing a bit of research and reading on Sonic. While hunting for info, I came across this short documentary by Game Tap. The doco talks about how the character got created, why it was created, and what was the character supposed to represent. As a kid, I never knew this, but Sonic (the game and the character) were part of Sega’s marketing ploy to get one over its rival Nintendo; it wasn’t just a game, it was a marketing strategy as well. The marketing team had a lot to say on how Sonic should look, feel, and act, but at the same time, they treated him with lots of love, care, and respect. The head of marketing/design over in the US even went as far as calling herself Sonic’s “mum”, which I can understand and totally relate with.

So sit down, relax, and find-out how and why millions of kids around the world fell in love with this game character. Who knows, there might be another one coming from just around the corner, and the pattern of its success could be just like that of Sonic the Hedgehog. Enjoy!

A message from Anonymous to #OWS: a glimpse into the values of the future consumer

If you’re a net digger like myself, then you probably would’ve heard the of the “Occupy Wall Street” event that is currently unfolding in the US. What started as a small march and campsite against Wall Street/financial inequalities, has now escalated into a large-scale movement that could be (already is) a major cultural event. With the protesters dominating the online social frequencies, and the traditional media unable (unwilling?) to describe and relate to what the protest stands for, the situation has become a bit of a “us vs. them”.

With videos and reports of questionable Police action surfacing on the net, the hacktivist group Anonymous declared its support and allegiance to the OWC movement.

Whatever your personal viewpoint on the situation is, you can’t help but to feel that it is more than just a rally. Listening to the message in the video one can’t help but to think that the young generation has taken the future into their own hands, and are ready to shape it in a way that fits into their “internet generated” beliefs; equality, self-moderation, we’re all the same no matter where we are, we all have a voice, and out with the old, in with the new are all present in the video. It really is a great example of how this “generation zero (0)” thinks of itself. If there is any cue/event to which brands should be keeping their ears/eyes peeled to, it’s this.

Free e-book: How Advertising Will Heal the World and Your Business

 Title: How Advertising Will Heal the World and Your Business

 Author: Mark Woerde

 Published by: Letsheal.org

Click here to download

“The goal of this book is to inspire you and give you the tools to un- leash the huge potential of Prosocial Brands. Forget about those typical ad-industry awards… focus on something bigger (like, say, the Nobel Prize) and you’ll be amazed how inspired your work will be.”

Where in the past branding has seemed mainly focused on fulfilling hedonistic individual needs, it’s gradually becoming clear: people are waiting for brands to facilitate them to help others. And, in doing so, these so-called ‘Meaningful Prosocial Brands’ help fulfill a basic, strong and growing need: the need to live a meaningful life.

“The recent financial crisis left many reevaluating capitalism and its role in our society. The old capitalist credo, “survival of the fittest” is gradually giving way to a stronger, bolder and, indeed, fitter counter: “survival of the kindest”. Profit maximization alone is no longer a sustainable motive as people are asking for more and better from the companies they choose to buy from.”

Level Up, Health +1: How gamification can be the basis of a smoking cessation tool – Net 504

Link to my Conference PaperAs part of my Internet Studies, I had to write a conference paper on the subject of Social Networks and Online Communities. At the time, I was (and still am) fascinated by the theory of gamification – the idea of solving real-life problems using mechanics and designs inspired by computer games. I ended-up presenting a concept for an iPhone/mobile app that can help people quit smoking cigarettes using the theory of gamification (click on the logo to head straight there).

Final mark for this paper was 78%, and the main loss of marks was due to my writing style; the lecturers expected academic writing, while I chose to go for more of a personal story. I love the good-old TED talks, and I just couldn’t help myself from trying to emulate some of the speakers from these conferences. I felt that by giving a more personal touch to the paper, the reader could identify and feel what I feel, making them more immersed the idea that I was presenting.

I believe that this concept could really help a lot of people. I’m actually trying to get this idea of the ground, and turn it into reality. Will keep you posted how it all goes…

“And the winner is Facebook!”, ie. the tagging of brands in photos

I couldn’t help to notice that there’s been a bit of a discussion on the new Facebook feature where users can tag pages in their personal photos. A lot of people are voicing their concern, worried about the possible spam and privacy issues that this feature could bring. There is talk of an automatic tagging system being put into place, with brands tagging themselves as soon as they detect their presence in your photo.

Although I do agree that spam might be an issue, I don’t think that Facebook is that silly to allow for auto-tagging to take place – this could really hurt their reputation as a business and as a brand (really bad and negative connotations would arise in peoples’ minds). What I believe they are doing is to wait for the feature to popularise itself, and push for brands to sell their products directly to the consumer through their Facebook page – all via Facebook credits of course.

Imagine the day when you can see your friend’s friend that you don’t really know being tagged with a new pair of Levi Jeans that you haven’t seen before. You click on the Levi tag, hop-over to the Levi page, and you see that very same pair on sale in the page’s online store, available to buy using Facebook coins. And with multiple brands selling their products using this source, “Facebook shopping” could become a common practice in our future consumption (the way I see it, if you can add your CC details to an online store, you can do it to your Facebook profile as well).

I think that Facebook is going for something a bit bigger than just allowing companies to pay for an auto-tagging feature. I think what they are trying to do is to create and popularise a currency of their own. Facebook already has an early version of a monetary system, the Facebook Credit, and although it is growing in popularity, it is restricted to social games and apps – not to actual consumer products and services.  Although introducing a new currency might be a bit tricky, imagine if one day apart from the price of the Pound, Yen, and Euro, Facebook Credits will also be reported on the day’s financial news.

The moment when Facebook becomes not just a social network, but a financial institution as well, it will mark the spot when the company moved to the next level. With the largest consumer network now being able to trade freely within itself, Facebook could be racking in the cash for every transaction that takes place. And if you stop and think about the amount of trades that could happen in a single moment (just think, over 700 million users now – what will it be in the future?), you can see why the company would want to move in the ‘online shopping’ direction.

At the moment, it’s all speculation, but it will be interesting to see how this all pans out. Either way, the Zuckerberg gang is planning on doing something – let’s just observe and see where this one goes.

Reflective Web Media Creation: The Pitch – Web Media 507

Click on the image to download the assignmentThis is a copy of my pitch for the “Izquerda de la Copia” Reflective Web Media Creation assignment for Web Media 507. The assignment asked to present an idea for a web medium that would illustrate an issue from the unit in a way that anyone can understand and engage with it (meaning: in layman terms).

I wanted to create a funny, yet informative, video on the current copyright and illegal file sharing debate that is doing the rounds at the moment. Inspired by the “Downfall” internet meme, I created my own “foreign language” parody; I took scenes out of the Spanish-dubbed Oceans 11 movie, added my own English subtitles, flipped over the storyline, and created a trailer for a movie about a man trying to change the current music and movie industry stance on copyrighted material.

The lecturer loved the idea. However, at the time I didn’t have the script ready (I just visualised it in my mind), so the final grade for the pitch was 78%.

The final video/project can be found here.

“Izquierda de la Copia”: Reflective Web Media Creation – Web Media 507

The following video is a trailer for a movie that doesn’t exist. The movie tells a story of a man who came-up with an incredible scheme on how to revolutionise the way people consume and engage with videos and music. He believes that by easing up on intellectual property rights and copyright law enforcement, and by allowing people to share information and media products among themselves, the media and music industries present themselves with a far better chance of prosperity and long-term success.

Although his friends agree with his beliefs and views, they don’t believe that the established media organisations will listen to, and adapt his approach. Even more, they think that his scheme is in fact crazy – crazy enough that it just might work…

 

Link – www.youtube.com/user/mnapora

This video is part of my Web 507 unit at Curtin University.

The video was inspired by the works of Lawrence Lessig (his podcast series, episodes “Freeing Culture” and Tedx Talk) , Henry Jenkins, Gerd Leonhard, and the hundreds of youtubers, pirates, and bloggers who reckon that it’s time for organisations to accept that the Internet has changed the way we behave and interact with media content, how we consume it, and how we interact with each other. It’s time to embrace the revolution…

 

A media futurist on the future of Social Media

I stumbled across this talk by Gerd Leonhard while looking for inspiration on how our future will change thanks to the role that social media play’s in our current daily lives. He has some very interesting views and opinions on how we, as a society, will change the way we communicate, receive information, interact with each other, and trade in the near future. He covers a wide range of topics, from the music industry, television, communication, social behavior, public relation, marketing, and more. It’s worth a look.

The Seven Blunders of the World – Mohandas Gandhi

Wealth without work

Pleasure without conscience

Knowledge without character

Commerce without humanity

Worship without sacrifice

Politics without principle

Rights without responsibilities

The 2011 International Online Communities and Social Networks Student Conference – Promo Video

The following is a promotional video I made with a fellow OUA student Katrina Comyns. It’s a video we prepared to help spread the word about the conference that we are part of.

Since you’re here, check out the conference itself – some really amazing and inspirational ideas coming through (click on the image on your left).

24 Hour Media Diary – Web Media 507

This is a  summary of all the media that I consume on an average day. Ranging from music, internet, advertising, and TV, it recounts when, where, how, and which media messages got into my listening/viewing space. Part of my Web Media 207 unit.

This journal was taken on the 10/03/2011.

First bit of information for the day - freakin' awesome!

6:50am. Woke up from sleep, my iPhone next to me as the alarm. Stretched in bed for a minute, picked up the phone and checked Euro-sport for overnight scores – very happy. Checked e-mails too – nothing important. Left the phone to have a have shower and to get ready for work.

7:30am. Turned on TV to watch ‘Sunrise’ mainly for the weather, the news, and to keep up-to-date with ads; need to know what’s going on. All of this while preparing and having breakfast.

7:45am. Listening to music (podcasts, albums – a lot of stuff being shuffled by me) through my PC while getting ready for work.

8:15am. Left the house with the iPhone on, playing music while walking to the station. 8:27 – arrived at the station, stopped reading the rest of Euro-sport news and flicking through Digg, music is still playing (listening to FaltyDL’s XLR8R podcast). (more…)

FILM – Marketing of Madness: Are We All Insane?

Check out this free-to-view documentary entitled Marketing of Madness: Are We All Insane? – it’s an interesting look into the current psychiatric drug industry. Now, I find this documentary to be particularly biased; it’s very anti-drug and anti-psychiatry. I believe that everything has its time and place, and although I do agree that psychiatric drugs are a crutch, but sometimes we do need crutches for support.

The doco goes into the history of the industry and the effects of these substances on the human mind, but about half-way through it, it discusses some of the advertising, branding, and public relations techniques that these companies engage in to promote their products. It certainly has a lot of great information in here, but I would be a bit cautious in terms of some of the statistics they present – a double check and more research is definitely recommended by yours truly.

It’s a great tool to get you started, and an interesting watch too. However, the voice-over artist and the background music can get a bit annoying after a while.

Here’s a link to the whole youtube playlist.

Enjoy!

CNN – Anti-energy drinks: Relaxation in a can

The following article talks about the sudden rise in popularity, and consumption, of new specialty drinks that are in the same vein as Red Bull and Mother, but with the opposite effect; their aim is to relax, rather then to energise. It seems that the latest consumer trend is to chill-out, not to buzz all night.

CNN – Anti-energy drinks: Relaxation in a can.

Podcast: An Integrated Marketing Communication Tool – Global Marketing Communications 640

The following is a copy of my GMC 640 written assignment. I’ve decided to write about podcasts, and how they can be used as a marketing tool. The assignment talks about what is a podcast, the people that use (and how they use) podcasts, how they’re done (and how to do them well), and finally, how to promote podcasts. I wrote this assignment at a time when I was really excited about podcasting; I’ve discovered a lot of great music, topics and tid-bits of info from them, and I’m still a firm believer that a great podcast can really add value to the consumer and the brand – as long as it’s relevant to both.

I received a High Distinction for this assignment, with the only major criticism being that I didn’t really include an introduction – a valuable lesson learned. Mind you, since the time of writing this (circa 2009), the podcasting game has changed heaps. It’s certainly evolved into a big beast, with thousands of podcasts fighting for listeners ear-time. However, there’s still a lot of references, consumer data, etc that will add value to any podcast related project that you might be working on.

My Learning Journal – Strategic Business Planning 615

Here is my Learning Journal assignment for one of the hardest, yet at the same time, most interesting units I ever took part in – Strategic Business Planning 615. The idea of the assignment was to write some thoughts on some of the issues that we’ve touched upon in this unit; cases, personal observations and/or experiences that stood-out for us during the semester (almost like a journal one might say :)).

I’ve covered a few topics in here; my views on business strategy/strategies, my personal brand development, External Factor Analysis Summary (EFAS) of my cigarette habit, the protagonist from the movie ‘Exit Through the Gift Shop‘ and how he links with business strategies, depression and environmentalism. There’s a lot in there, but it all makes one solid cohesive unit.

I ended-up receiving a High Distinction for this, and I must say, if it wasn’t for my lecturer Ron Reagan and his open-mindedness, this could have been marked a lot lower – thank you Ron for allowing my imagination run wild. He is a brilliant lecturer, very understanding and easy to get along with – even though he portrays himself otherwise…

BBC News – Are record clubs the new book clubs?

A growing number of music-lovers, unhappy about the way album tracks are enjoyed in a pick-and-mix fashion, have decided to take action. Not content with the “fast food music” download culture, they decided to start a club where the rules are simple – no talking, no texting, and you must listen to every song on the album.

BBC News – Are record clubs the new book clubs?.

XLR8R Magazine

It’s the place to go if you want to keep up-to-date with what’s happening in the so called “underground” music scene. After all, music is a huge influence on our culture, so it’s good to know what occupies the hearing space of people out there.

Link – XLR8R.com

Pew Internet & American Life Project

A real goldmine on Internet use (social media, web 2.0, how, when and where – plus more), it contains reports, research papers, presentations and more. It’s the first place to look when you need to write a report.

Link – pewinternet.org