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Posts Tagged ‘Hip-Hop’

Article Review: Beat Happening – International Marketing 615

This is a copy of my article review assignment for International Marketing 615. The assignment asked to choose a recent newspaper/magazine article that describes a situation that could possibly impact organisations from a marketing perspective.

I chose an article that described the current hip-hop scene in Los Angeles and how the changes and trends that are taking place in that community are slowly spreading and being adapted by the rest of the world-wide hip-hop scene.

Final mark for this piece was a distinction – not too sure what was good/bad, as the lecturer did not provide any feedback (I took this unit on-line – never again. Online feedback by Curtin for this unit was useless, ie non-existent). Anyway, hope it helps you out. And no copying! :)

Stones Throw Records and the Resource Advantage Theory – Competitive Marketing Strategies 563

This is a copy of an assignment I did for my Competitive Marketing Strategies unit that’s part of my coursework. The assignment asked to choose a current marketing strategy and how it fits in within Sheth’s Resource Advantage theory. There’s quiet a few references in there, ranging from hip-hop sales figures, the R-A theory, co-branding references and Brainfeeder and Stones Throw articles/interviews. Could be a good starting point for any assignment that deals with hip-hop and/or the label (love their music btw).

Ah yes, final mark for the assignment was a High Distinction, so yeah, very happy with it.

And it goes without saying – say no to plagiarism! I’ve put it up here mainly because of the reference list. Don’t use it as a free pass from doing work.