If you’re a net digger like myself, then you probably would’ve heard the of the “Occupy Wall Street” event that is currently unfolding in the US. What started as a small march and campsite against Wall Street/financial inequalities, has now escalated into a large-scale movement that could be (already is) a major cultural event. With the protesters dominating the online social frequencies, and the traditional media unable (unwilling?) to describe and relate to what the protest stands for, the situation has become a bit of a “us vs. them”.
With videos and reports of questionable Police action surfacing on the net, the hacktivist group Anonymous declared its support and allegiance to the OWC movement.
Whatever your personal viewpoint on the situation is, you can’t help but to feel that it is more than just a rally. Listening to the message in the video one can’t help but to think that the young generation has taken the future into their own hands, and are ready to shape it in a way that fits into their “internet generated” beliefs; equality, self-moderation, we’re all the same no matter where we are, we all have a voice, and out with the old, in with the new are all present in the video. It really is a great example of how this “generation zero (0)” thinks of itself. If there is any cue/event to which brands should be keeping their ears/eyes peeled to, it’s this.