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Posts Tagged ‘social media’

Facebook Anthropology: The Moocher

Date Published: 13 June 2012

Link: socialmedianews.com.au/facebook-anthropology-the-moocher/

My write-up about a subculture of individuals I found on Facebook. It’s about people that predominantly use FB to win competitions and prizes, and how they impact the online community that they’re within.

This is my first published article. Very proud…

A message from Anonymous to #OWS: a glimpse into the values of the future consumer

If you’re a net digger like myself, then you probably would’ve heard the of the “Occupy Wall Street” event that is currently unfolding in the US. What started as a small march and campsite against Wall Street/financial inequalities, has now escalated into a large-scale movement that could be (already is) a major cultural event. With the protesters dominating the online social frequencies, and the traditional media unable (unwilling?) to describe and relate to what the protest stands for, the situation has become a bit of a “us vs. them”.

With videos and reports of questionable Police action surfacing on the net, the hacktivist group Anonymous declared its support and allegiance to the OWC movement.

Whatever your personal viewpoint on the situation is, you can’t help but to feel that it is more than just a rally. Listening to the message in the video one can’t help but to think that the young generation has taken the future into their own hands, and are ready to shape it in a way that fits into their “internet generated” beliefs; equality, self-moderation, we’re all the same no matter where we are, we all have a voice, and out with the old, in with the new are all present in the video. It really is a great example of how this “generation zero (0)” thinks of itself. If there is any cue/event to which brands should be keeping their ears/eyes peeled to, it’s this.

“And the winner is Facebook!”, ie. the tagging of brands in photos

I couldn’t help to notice that there’s been a bit of a discussion on the new Facebook feature where users can tag pages in their personal photos. A lot of people are voicing their concern, worried about the possible spam and privacy issues that this feature could bring. There is talk of an automatic tagging system being put into place, with brands tagging themselves as soon as they detect their presence in your photo.

Although I do agree that spam might be an issue, I don’t think that Facebook is that silly to allow for auto-tagging to take place – this could really hurt their reputation as a business and as a brand (really bad and negative connotations would arise in peoples’ minds). What I believe they are doing is to wait for the feature to popularise itself, and push for brands to sell their products directly to the consumer through their Facebook page – all via Facebook credits of course.

Imagine the day when you can see your friend’s friend that you don’t really know being tagged with a new pair of Levi Jeans that you haven’t seen before. You click on the Levi tag, hop-over to the Levi page, and you see that very same pair on sale in the page’s online store, available to buy using Facebook coins. And with multiple brands selling their products using this source, “Facebook shopping” could become a common practice in our future consumption (the way I see it, if you can add your CC details to an online store, you can do it to your Facebook profile as well).

I think that Facebook is going for something a bit bigger than just allowing companies to pay for an auto-tagging feature. I think what they are trying to do is to create and popularise a currency of their own. Facebook already has an early version of a monetary system, the Facebook Credit, and although it is growing in popularity, it is restricted to social games and apps – not to actual consumer products and services.  Although introducing a new currency might be a bit tricky, imagine if one day apart from the price of the Pound, Yen, and Euro, Facebook Credits will also be reported on the day’s financial news.

The moment when Facebook becomes not just a social network, but a financial institution as well, it will mark the spot when the company moved to the next level. With the largest consumer network now being able to trade freely within itself, Facebook could be racking in the cash for every transaction that takes place. And if you stop and think about the amount of trades that could happen in a single moment (just think, over 700 million users now – what will it be in the future?), you can see why the company would want to move in the ‘online shopping’ direction.

At the moment, it’s all speculation, but it will be interesting to see how this all pans out. Either way, the Zuckerberg gang is planning on doing something – let’s just observe and see where this one goes.

The 2011 International Online Communities and Social Networks Student Conference – PR Plan

Click here for the reportThe following document is my Public Relations group project – a PR plan for the 2011 International Online Communities and Social Networks Student Conference.

We wanted to create a plan that could spread the word about the conference, and get the right people to come and check-out some of the wonderful topics that we the students have discussed and written about. The trick is, the budget to do that stands at zero dollars ($0). We based our plan around social media; it is the driving force behind our promotional strategy.

This is the highest grated project that I have ever been involved in, with the final mark being 96%. Really proud of the diagram and the S.M. strategy we implemented – the lecturer loved it.

“Izquierda de la Copia”: Reflective Web Media Creation – Web Media 507

The following video is a trailer for a movie that doesn’t exist. The movie tells a story of a man who came-up with an incredible scheme on how to revolutionise the way people consume and engage with videos and music. He believes that by easing up on intellectual property rights and copyright law enforcement, and by allowing people to share information and media products among themselves, the media and music industries present themselves with a far better chance of prosperity and long-term success.

Although his friends agree with his beliefs and views, they don’t believe that the established media organisations will listen to, and adapt his approach. Even more, they think that his scheme is in fact crazy – crazy enough that it just might work…

 

Link – www.youtube.com/user/mnapora

This video is part of my Web 507 unit at Curtin University.

The video was inspired by the works of Lawrence Lessig (his podcast series, episodes “Freeing Culture” and Tedx Talk) , Henry Jenkins, Gerd Leonhard, and the hundreds of youtubers, pirates, and bloggers who reckon that it’s time for organisations to accept that the Internet has changed the way we behave and interact with media content, how we consume it, and how we interact with each other. It’s time to embrace the revolution…

 

A media futurist on the future of Social Media

I stumbled across this talk by Gerd Leonhard while looking for inspiration on how our future will change thanks to the role that social media play’s in our current daily lives. He has some very interesting views and opinions on how we, as a society, will change the way we communicate, receive information, interact with each other, and trade in the near future. He covers a wide range of topics, from the music industry, television, communication, social behavior, public relation, marketing, and more. It’s worth a look.

The 2011 International Online Communities and Social Networks Student Conference – Promo Video

The following is a promotional video I made with a fellow OUA student Katrina Comyns. It’s a video we prepared to help spread the word about the conference that we are part of.

Since you’re here, check out the conference itself – some really amazing and inspirational ideas coming through (click on the image on your left).

Marketing promo of March 2011 – Gazzetta dello Sport ‘alternative warm-up’ stunt

I must admit – I love football. It’s just one of those sports that no matter where you are or where you’re from, you know that there are others out there that share as much time, effort, and emotion to this sport as yourself. When I’m stuck in an awkward silence while in a cab, football is one of my default go-to topics – and 90% of the time it works like a charm. So when I saw the latest Gazzetta dello Sport marketing stunt, I was very excited and confused at the same time; more football content is great – interrupting a football game, not so great. With a bit of digging around, I must say I applaud this little campaign effort as it brought a smile to some dedicated fans, and it did the GdS brand a world of good in the process as well. So, let’s have a look at the latest Guerilla marketing stunt that made the headlines… (more…)

24 Hour Media Diary – Web Media 507

This is a  summary of all the media that I consume on an average day. Ranging from music, internet, advertising, and TV, it recounts when, where, how, and which media messages got into my listening/viewing space. Part of my Web Media 207 unit.

This journal was taken on the 10/03/2011.

First bit of information for the day - freakin' awesome!

6:50am. Woke up from sleep, my iPhone next to me as the alarm. Stretched in bed for a minute, picked up the phone and checked Euro-sport for overnight scores – very happy. Checked e-mails too – nothing important. Left the phone to have a have shower and to get ready for work.

7:30am. Turned on TV to watch ‘Sunrise’ mainly for the weather, the news, and to keep up-to-date with ads; need to know what’s going on. All of this while preparing and having breakfast.

7:45am. Listening to music (podcasts, albums – a lot of stuff being shuffled by me) through my PC while getting ready for work.

8:15am. Left the house with the iPhone on, playing music while walking to the station. 8:27 – arrived at the station, stopped reading the rest of Euro-sport news and flicking through Digg, music is still playing (listening to FaltyDL’s XLR8R podcast). (more…)

Businesshead: “The King of Limbs” and its early promotional success

It’s been less then a week since the release of the latest Radiohead album, The King of Limbs. As a Radiohead fan, the first 24 hours have been very analytical, and no matter how excited I was about hearing the new material, I just couldn’t help myself to reflect back, and think about “In Rainbows” and what the album meant to me and millions of other fans worldwide. “In Rainbows” wasn’t just the music; it was a social experiment that flipped the script on how people buy, interact with, and consume music. It achieved both critical and commercial success, at a time when artists and labels were accusing the internet of hurting music sales, with profits from physical mediums dropping due to rampant piracy. What “In Rainbows” showed was that people are still willing to pay money for good music, and the internet is a very good tool for reaching those consumers. The key was to let go of the traditional music sales model, and embrace a new concept. Radiohead were able find that magic formula, and with it, the cult of “In Rainbows” was born. (more…)

Marketing promo of January 2011 – Flying Lotus ‘Augmented Reality’ app

On January 12, I received an email and noticed a Facebook notification from Warp Records about their new Trigger Webcam app for the Flying Lotus ‘Cosmogramma’ album. To complement the release, Warp decided to give away some of the album’s out-takes and remixes for free. It rewarded those that bought the original album (on vinyl, CD or mp3), as the only way of obtaining the free material is by ‘unlocking’ it through an app using the album’s original artwork.

Since the whole experience is rather fun, you just can’t help to think how awesome FlyLo and Warp is. Not only is this app encouraging fans to purchase physical and legal downloads of music, it also encourages people that already have the album/product/brand to pick it up, hold it in their hands, and spend some time with it. Pure genius if you ask me…

Anyway, I was so impressed with the positive feedback that this app generated, I decided to save the Facebook announcement and it comments as a pdf – it’s three days of users going nuts and sharing info/download tips with themselves (you can download the pdf here).

Check out the app website and the app developer’s blog to see how it all works.

Pew Internet & American Life Project

A real goldmine on Internet use (social media, web 2.0, how, when and where – plus more), it contains reports, research papers, presentations and more. It’s the first place to look when you need to write a report.

Link – pewinternet.org

CheckFacebook.com

A website that deals with one thing, and one thing only – pure Facebook data. So, if you need stats on amount of Facebook users in any country, their age distribution and sex, this is the place to go.

Also, the site links to news articles that mention Facebook. So  it’s not just raw data after all…

Link – CheckFacebook.com

"Baby Come Back!"

When you listen to the chorus of Player’s “Baby Come Back” while thinking about social networks, it all just makes perfect sense; without the other party at the other end, it’s just really… sad. At the time when we have that someone special, we might not really appreciate them, but once they’re gone, it hurts. And when the other person starts thinking “That’s cool. It was their loss, not mine”, that’s when you know it’s over. You have to try really hard to get them back.

(more…)