This is a copy of my article review assignment for International Marketing 615. The assignment asked to choose a recent newspaper/magazine article that describes a situation that could possibly impact organisations from a marketing perspective.
I chose an article that described the current hip-hop scene in Los Angeles and how the changes and trends that are taking place in that community are slowly spreading and being adapted by the rest of the world-wide hip-hop scene.
Final mark for this piece was a distinction – not too sure what was good/bad, as the lecturer did not provide any feedback (I took this unit on-line – never again. Online feedback by Curtin for this unit was useless, ie non-existent). Anyway, hope it helps you out. And no copying! :)